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Data Consumer Literacy

Use of Data

In My Organization

I know the most important metrics for measuring the success of my organization.
Don't Know Yes No
I like to have access to data that helps me make more informed decisions.
Don't Know Yes No
I am able to translate data into actions that I can take in my role.
Don't Know Yes No
I try to understand the motivations of the people who create our reports, dashboards and presentations.
Don't Know Yes No
I try to understand the source of the data and any issues with the data.
Don't Know Yes No

My Colleagues

My colleagues know the most important metrics for measuring the success of my organization.
Don't Know Yes No
My colleagues like to have access to data that helps them make more informed decisions
Don't Know Yes No
My colleagues are able to translate data into actions that they can take in their roles.
Don't Know Yes No
My colleagues try to understand the motivations of people who create our reports, dashboards and presentations
Don't Know Yes No
My colleagues try to understand the source of the data and any issues with the data.
Don't Know Yes No

Data Skills

How would you access your ability to

Summarize data to find averages and totals.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Understand distributions of values and identify outliers.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Find interesting and useful trends in data.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Read charts and graphics and understand the important highlights.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Identify insights in the data that can be acted upon.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
See inconsistencies or weaknesses in the data.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill

How would you access your colleagues' abilities to

Summarize data to find averages and totals.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Understand distributions of values and identify outliers.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Find interesting and useful trends in data.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Read charts and graphics and understand the important highlights.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
Identify insights in the data that can be acted upon.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill
See inconsistencies or weakness in the data.
Don't Know No Skill Low Skill Average Skill Strong Skill Exceptional Skill

Value Placed on Data

For me,

I feel it is important that our organization be adept at using data to guide decisions.
Don't Know Never Sometimes Always
I feel that data presentations should have a clear message.
Don't Know Never Sometimes Always
I feel that our organization's overall strategy should be linked to performance metrics.
Don't Know Never Sometimes Always
I value insights and conclusions that are based on data.
Don't Know Never Sometimes Always
I feel that it is important that our data sources be understood, reliable, and valid.
Don't Know Never Sometimes Always

My Colleagues,

My colleagues feel it is important that our organziation be adept at using data to guide decisions.
Don't Know Never Sometimes Always
My colleagues feel that data presentations should have a clear message.
Don't Know Never Sometimes Always
My colleagues feel that our organization's oevrall strategy should be linked to performance metrics.
Don't Know Never Sometimes Always
My colleagues value insights and conclusions that are based on data.
Don't Know Never Sometimes Always
My colleagues feel that it is important that our data sources be understood, reliable, and valid.
Don't Know Never Sometimes Always

Data Product Author Skills

Tools

Select the frequency with which you use the tools.

Presentation tools such as PowerPoint Keynote or Prezzi
Don't Know Never Infrequently Sometimes Often
Spreadsheet tools such as Excel or Google spreadsheets.
Don't Know Never Infrequently Sometimes Often
Statistical analysis packages such as R, SAS or SPSS.
Don't Know Never Infrequently Sometimes Often
Visual analytics tools such as Tableau or Qlikview.
Don't Know Never Infrequently Sometimes Often
Software packages for tracking operational activities (e.g. Salesforce for CRM)
Don't Know Never Infrequently Sometimes Often
Software packages for tracking operational activities (e.g. Salesforce for CRM)
Don't Know Never Infrequently Sometimes Often
Specialized tools for creating dashboards or visualizations
Don't Know Never Infrequently Sometimes Often

Select your skill with the tools

Presentation tools such as PowerPoint Keynote or Prezzi
Don't Know Novice/Beginner Infrequently Competent Proficient
Spreadsheet tools such as Excel or Google spreadsheets.
Don't Know Novice/Beginner Infrequently Competent Proficient
Statistical analysis packages such as R, SAS or SPSS.
Don't Know Novice/Beginner Infrequently Competent Proficient
Visual analytics tools such as Tableau or Qlikview.
Don't Know Novice/Beginner Infrequently Competent Proficient
Software packages for tracking operational activities (e.g. Salesforce for CRM)
Don't Know Novice/Beginner Infrequently Competent Proficient
Specialized tools for creating dashboards or visualizations
Don't Know Novice/Beginner Infrequently Competent Proficient

Skills

As a data product author

I have the data tools I need.
Don't Know Never Sometimes Always
I have access to the data I need.
Don't Know Never Sometimes Always
I consider my audience as I decide what to communicate.
Don't Know Never Sometimes Always
I consider the needs of my audience's audience.
Don't Know Never Sometimes Always
My data products put non-essential or extraneous information in an appendix or equivalent.
Don't Know Never Sometimes Always
My data products help management or my audience define what is important.
Don't Know Never Sometimes Always
My data products encourage specific actions in a timely manner.
Don't Know Never Sometimes Always
My data products highlight exceptions and provide alerts when problems occur.
Don't Know Never Sometimes Always
My data products clearly communicate data by reducing distracting elements ( for example, chart junk).
Don't Know Never Sometimes Always

My colleagues as data product authors

Consider their audience as they decide what to communicate.
Don't Know Never Sometimes Always
Consider the needs of their audience's audience.
Don't Know Never Sometimes Always
Their data products put non-essential or extraneous information in an appendix or an equivalent.
Don't Know Never Sometimes Always
Their data products help management or their audience decide what is important.
Don't Know Never Sometimes Always
Their data products encourage specific actions in a timely manner.
Don't Know Never Sometimes Always
Their data products highlight exceptions and provide alerts when problems occur.
Don't Know Never Sometimes Always
Their data products communicate progress and success.
Don't Know Never Sometimes Always
Their data products highlight exceptions and provide alerts when problems occur.
Don't Know Never Sometimes Always
Their data products clearly communicate data by reducing distracting elements (for example, chart junk)
Don't Know Never Sometimes Always

Perceptions and Attitudes

I place a high value on

Data products that inform decision making.
Don't Know Never Sometimes Always
Data products that can be manipulated to filter and focus on just the data that is important to the audience.
Don't Know Never Sometimes Always
Data products that link to the organization's mission and vision.
Don't Know Never Sometimes Always
Data products that have a reference guide or help for new users.
Don't Know Never Sometimes Always

My colleagues place a high value on

Data products that inform decision making.
Don't Know Never Sometimes Always
Data products that can be manipulated to filter and focus on just the data that is important to the audience.
Don't Know Never Sometimes Always
Data products that link to the organization's mission and vision.
Don't Know Never Sometimes Always
Data products that have a reference guide or help for new users.
Don't Know Never Sometimes Always

Data Fluent Culture

Leadership

Do organization leader's presentations use data to support the organization's mission and vision
Don't Know Never Sometimes Always
Are specific, measurable indicators identified for each element of the organization's mission and vision
Don't Know Never Sometimes Always
Do organizational leaders set expectations for high-quality data products?
Don't Know Never Sometimes Always
Do leaders ensure that prospective employees are data fluent during the recruitment process?
Don't Know Never Sometimes Always
Do leaders access data fluency of employees when allocating them to teams, projects and leadership positions?
Don't Know Never Sometimes Always
Do leaders provide ongoing support and development to ensure the organization has the skills to consume and use data effectively?
Don't Know Never Sometimes Always

Key Metrics

Does every employee understand the key metrics that are valued by the organizaiton?
Don't Know Never Sometimes Always
Do the key metrics align to the organization mission and vision?
Don't Know Never Sometimes Always
Do team/division leaders align team/divison metrics to overall organizational metrics?
Don't Know Never Sometimes Always
Do all employees understand how their work contributions understand how their work contributions align with key metrics and organizational goals?
Don't Know Never Sometimes Always
Do organizatinal leaders reference key metrics and data analysis when they communicate organizational priorities
Don't Know Never Sometimes Always

Shared Understanding and Everyday Data Use

Do people who use data for analysis understand how the data is collected?
Don't Know Never Sometimes Always
Does your information have ways to gather and share information about data sources (for example, definitions, known issues and documentation)?
Don't Know Never Sometimes Always
Do users of data in your organziation share a common vocabulary and terminology to understand the meaning of the data?
Don't Know Never Sometimes Always
Do people in your organziation have easy access to raw data sources for data analysis?
Don't Know Never Sometimes Always
Can the organization evaluate data presentations and make decisions without being sidetracked by natural variations in data?
Don't Know Never Sometimes Always
Are the data reports received quickly to allow you to make timely decisions?
Don't Know Never Sometimes Always
Can you recall decisions in the last few months that were determined through data analysis?
Don't Know Never Sometimes Always

Data Product Ecosystem

Demand and Design

Our organization has a process to identify the areas where better data is needed.
Don't Know Never Sometimes Always
I have influence over what data products are created and shared. 1
Don't Know Never Sometimes Always
Reports and other data products are designed with ease of use in mind.
Don't Know Never Sometimes Always
Reports and other data products come with relevant information to explain the context.
Don't Know Never Sometimes Always
Data product authors receive ample training about designing data products and presenting data.
Don't Know Never Sometimes Always
Data products are influenced by guidelines or rules for creating consistent product designs.
Don't Know Never Sometimes Always

Develop

We have the tools and processes necessary to support the efficient production of data products.
Don't Know Never Sometimes Always
Users receive reports and other data products in a timely manner.
Don't Know Never Sometimes Always
Reports and other data products used in our organization allow for easy customization
Don't Know Never Sometimes Always
We incorporate end user needs and designers early in the process of developing data products.
Don't Know Never Sometimes Always

Discover

Reports and data products are easily shared throughout our organization.
Don't Know Never Sometimes Always
It is easy to find the data, reports or presentations that are applicable to my work.
Don't Know Never Sometimes Always
We have search and/or browse data products by title, author, description or category.
Don't Know Never Sometimes Always
We have a centralized on-line environment in which we can search for data reports and see the demand for these reports.
Don't Know Never Sometimes Always

Discuss and Distill

Colleagues in my organization regularly discuss insights from data.
Don't Know Never Sometimes Always
Data analysts are encouraged to share their data insights with leadership.
Don't Know Never Sometimes Always
Data insights are valued and recognized.
Don't Know Never Sometimes Always
Our data reports and products filter out irrevelant content.
Don't Know Never Sometimes Always
Data products are continually being enhanced and improved based on feedback from users.
Don't Know Never Sometimes Always
Data products that are not used are retired or archived.
Don't Know Never Sometimes Always
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